PENGARUH BRAND ATTACHMENT TERHADAP REPURCHASE INTENTION PADA KOPI KENANGAN DENGAN BRAND COMMITMENT DAN BRAND LOYALTY SEBAGAI VARIABEL INTERVENING

Kopi Kenangan became the first Foods and Beverages Retail Unicorn from Southeast Asia, during COVID-19 pandemic, company learned to quickly adapt changing business environments challenges by implementing new strategies, so as be able serve 40 million cups of coffee in last 12 months. This study aims determine whether Brand Attachment through Commitment Loyalty has an effect on Repurchase Intention Kenangan. The research method is quantitative with independent variable Attachment, intervening variables are Loyalty, dependent Intention. population this were consumers a sample 200 respondents. Data collection was carried out using questionnaire which distributed Google form. processing uses SEM utilizing SmartPLS application consists outer model analysis, inner analysis hypothesis testing. results showed that indirectly affected Kenangan, but directly did not affect